The Unexplored Power of Long Tail Keywords and How To Discover Them

Table of Contents

• Understanding Long Tail Keywords
• The Importance of Long Tail Keywords in SEO
• Discovering Long Tail Keywords
• Implementing Long Tail Keywords in Your Content
• Conclusion

In the vast and ever-changing landscape of digital marketing, keywords play a crucial role in connecting your content with the right audience. While many marketers focus on popular keywords, there is a type of keyword that often goes unnoticed but holds immense potential: long tail keywords. Today, we will delve deeper into the world of long tail keywords, unlock their power, and learn how to discover them effectively.

Understanding Long Tail Keywords

Long tail keywords are search phrases that have relatively low search volume and competition levels. These keywords typically consist of three or more words and account for a significant portion of all Google searches, especially with the rise of voice search. In fact, an astonishing 92% of all keywords entered into search engines fall into the long tail category.

The Importance of Long Tail Keywords in SEO

Now, you may be wondering why long tail keywords matter in your SEO endeavors. Let’s explore two key reasons:

1. Lower Competition: Compared to shorter, more generic “head terms,” long tail keywords are significantly less competitive. For example, a search for the term “link building” on Google yields over 6 billion results. However, if we consider a long tail variation like “best SEO link building software,” the competition is drastically reduced. By targeting long tail keywords, you can increase your chances of ranking higher in search engine results.

2. Higher Conversion Rates: Long tail keywords tend to have higher conversion rates. These keywords are more specific and attract users who are further along in their purchase journey compared to those using head terms. As a result, traffic originating from long tail keywords often converts exceptionally well.

Discovering Long Tail Keywords

Now that we understand the importance of long tail keywords, let’s address the question of how to find them effectively. Here are some methods you can employ:

1. Utilize Google’s “Searches related to…” feature: This often overlooked feature is a gold mine for long tail keyword research. It provides you with related search queries that can inspire new keyword ideas.

2. Leverage Keyword Research Tools: Tools like Answer The Public, Soovle, or Google Trends can generate question-focused or topic-focused keywords. These tools help you uncover long tail keywords that align with your content.

3. Explore Online Discussion Spaces: Forums, boards, and Q&A platforms like Quora are excellent sources for discovering new keyword ideas. These platforms provide insights into the questions and concerns of your target audience, which can lead to valuable long tail keywords.

4. Analyze Google Autocomplete and Search Console Performance Report: Google Autocomplete offers suggestions as you type in the search bar, giving you insights into popular long tail keywords. Additionally, the Search Console Performance Report provides data on the keywords you already rank for, allowing you to identify potential long tail variations.

5. Tap into “People Also Ask” Boxes: The “People Also Ask” boxes on Google SERPs often contain question keywords that are hard to find elsewhere. Exploring these boxes can uncover valuable long tail keyword opportunities.

Implementing Long Tail Keywords in Your Content

Once you have identified your long tail keywords, you have two options for incorporating them into your content:

Option #1: Craft Content Optimized Around Long Tail Keywords: Create individual pieces of content that are specifically optimized around your chosen long tail keywords. Keep in mind that each long tail keyword may attract a smaller audience, so producing a larger volume of content may be necessary.

Option #2: Optimize Content Around Short or Medium Tail Keywords: Alternatively, you can optimize your content around a short or medium tail keyword and then incorporate relevant long tail keywords within the content. This approach allows your post to rank for multiple different keywords, increasing its visibility and reach.

Conclusion

In conclusion, while long tail keywords may not be the most glamorous aspect of SEO, they are incredibly powerful and should not be overlooked. Their lower competition and higher conversion rates make them an essential component of any effective SEO strategy. By incorporating long tail keywords into your content and optimizing your website accordingly, you can significantly improve your blog’s visibility and attract a more targeted audience.

Remember, success in SEO often lies within the details, and long tail keywords are a crucial detail that can drive remarkable results. Embrace the power of long tail keywords and unlock their potential to take your blog to new heights of success.

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