23 April 2023

Effective SEO Copywriting- Boost Blog Visibility with Keyword Research & Writing Tips

Navigating the Scope of SEO Keywords: An In-Depth Guide

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The significance of keywords in SEO is undeniable. The strategic choice of keywords can make or break your SEO efforts. It can set you on a trajectory of success or doom you to failure before you even take off. That’s why it’s crucial to understand how to pick the right keywords. In this comprehensive guide, we will delve into the art of keyword selection and provide you with the tools and steps necessary to choose the right keywords for your website’s SEO strategy.

Constructing a Keyword List

The first step on this journey is to construct an exhaustive list of keywords. At this stage, don’t focus too much on competition or CPC (Cost Per Click). Simply aim to gather as many keywords as possible. Google Keyword Planner is a useful tool for this exploration. Although it’s technically tailored towards Google Ad campaigns, it can serve immensely for SEO keyword research. Another tool you can utilize is Semrush, which is my preferred keyword research tool due to its unique feature that reveals keywords your competitors are already ranking for.

The Art of Selecting Low-Competition Keywords

Once you have your list, the next objective is to pinpoint those keywords that are less competitive. This will give you a better chance of ranking higher in search engine results. To do this, you can use MozBar for Chrome or keyword difficulty scores offered by most keyword research tools such as Semrush, Ahrefs, and KWFinder. These tools provide insights into the level of competition for each keyword, allowing you to identify the ones with lower competition.

Understanding Keyword Search Volume

At this juncture, it’s important to ascertain how many people are conducting searches for the keywords on your list. This is referred to as “Monthly Search Volume.” You can obtain this data through Google Keyword Planner. Please note that the figures provided are estimated ranges, not exact amounts. Understanding the search volume of keywords will help you prioritize them based on their potential reach and popularity.

Assessing Earning Potential

While it’s crucial for a keyword to have a high search volume and low competition, it’s equally important to consider its earning potential. Two ways to determine this are through “Top of Page Bid” and “Product-Keyword Fit.” The “Top of Page Bid” offers an estimate of how much a marketer typically spends for a single click on an ad related to that keyword. This can give you an idea of the commercial value of the keyword. Additionally, “Product-Keyword Fit” helps you understand if the keyword aligns with what you sell or offer. It’s important to choose keywords that are not only popular but also relevant to your business.

Estimating Organic Click-Through Rates (CTR)

Next, you need to estimate how many searchers actually click on search results. This can be done by observing the SERPs (Search Engine Results Pages) or using data from tools like Ahrefs. By analyzing the organic click-through rates (CTR) for different keywords, you can gain insights into which ones are more likely to attract clicks and drive traffic to your website. This information is valuable in determining the potential effectiveness of each keyword.

Finally, you need to consider whether the keywords on your list are trending upwards or downwards. Ideally, you want to select keywords that are gaining popularity over time. This indicates that there is increasing interest in those topics and using them in your content can help you stay relevant and attract more visitors. Google Trends is a useful tool for this purpose. It allows you to explore the popularity of specific keywords over time and compare their search volumes.


Keyword research is an integral part of SEO that requires careful consideration and strategy. The right keywords form the backbone of any successful SEO campaign and contribute directly towards boosting your website’s visibility online. By following the steps outlined in this guide and utilizing the recommended tools, you can make informed decisions when selecting keywords for your website’s SEO strategy.

Remember, SEO is a long-term game, and patience is key. Choosing keywords isn’t just about attracting a large amount of traffic; it’s about attracting the right kind of traffic - visitors who will engage with your content and convert into loyal customers over time.

I hope you found this post useful in understanding how to choose keywords for SEO. If you have any questions or comments, please feel free to leave them below.

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