08 May 2023

Optimizing Blog SEO- Effective Copywriting & Keyword Research

Understanding Blog SEO: An Exhaustive Guide

Table of Contents


The world of SEO, especially blog SEO, can be a complex labyrinth that requires a deep level of understanding, patience, and strategic thinking. It revolves around optimizing your blog’s content, site structure, and HTML code to make it easily discoverable and digestible for search engines. This optimization process involves various tasks such as on-page optimization, plugin installation, improving page loading speed, and creating effective internal linking pathways.

Why should we concern ourselves with blog SEO? Well, search engines are a crucial source of traffic for blogs. In fact, according to a survey conducted with 1000 bloggers, SEO ranked as the third most important source of traffic, just behind email marketing. Our own blog is a testament to this. While we do receive traffic from social media platforms like Twitter and LinkedIn, email campaigns, and direct traffic, Google alone drives over 396,000 visitors to our blog each month. Without the power of blog SEO, our growth trajectory would have been significantly slower.

Finding Your Main Keyword

Optimizing your blog post around one main keyword is essential. When you overload your content with multiple keywords, search engines may become confused about the primary focus of your post. By concentrating on a single keyword, you simplify things for Google and make it easier for them to understand the core topic of your content.

If you’re just starting out, it’s best to focus on long-tail keywords as they are less competitive. Conducting a simple Google search can help you uncover these keywords. Additionally, you can utilize free tools like Answer The Public to generate a list of question-based keywords that you can optimize your content around.

Optimizing Your Blog Post

Once you have identified a long-tail keyword, it’s time to optimize your blog post around it. However, it’s important to avoid the practice of “keyword stuffing,” which involves excessively using your keyword in every line or paragraph. This outdated practice does more harm than good in today’s SEO landscape. Instead, focus on including your keyword in key places on your page, such as the title and title tag, introduction and conclusion sections, as well as H1, H2, and H3 subheadings.

In addition to keyword optimization, there are other aspects of your blog post that you can enhance for better SEO. These include optimizing your page’s alt text, improving site speed, ensuring responsive design, and optimizing for mobile devices.

Setting Up SEO Plugins

While many blogging platforms claim to be “SEO friendly,” they often require some assistance in the form of SEO plugins or extensions. One popular plugin for WordPress is Yoast SEO, but there are also other noteworthy options like All In One SEO and RankMath.

The key is to choose the right SEO plugins that align with your specific blogging needs. Look for plugins that help you optimize title and description tags, create sitemaps, improve site structure for better SEO, and compress images for faster loading times.

Putting Your Blog on a Subfolder

If you’re running a SaaS business or selling services, it is recommended to have your blog sit in a subfolder (e.g., example.com/blog) rather than on a subdomain (e.g., blog.example.com). Subdomains are not as SEO-friendly as subfolders, so it’s best to structure your blog accordingly.

Using Evergreen URLs and Unique Meta Descriptions

Another crucial aspect of blog SEO is using evergreen URLs that contain short custom URLs for each post. Avoid including dates or unnecessary information in the URL. Additionally, make sure to write unique meta descriptions for each post. This can help increase organic click-through rates and improve your overall SEO performance.

Internal Linking Between Posts

Internal linking between different posts on your blog is a simple yet effective white hat SEO technique. Whenever you publish new content, make it a habit to add 5-10 internal links pointing to older posts on your blog, and vice versa. This not only helps search engines discover and index your content more effectively but also improves user navigation and engagement on your blog.

Noindex Category and Tag Pages

Category and tag pages often contain duplicate content, which can cause serious SEO issues. To avoid this problem, apply the “noindex” tag to these pages unless they bring valuable traffic to your website. This ensures that search engines do not index these pages and helps maintain the overall quality and relevance of your indexed content.

Creating a Blog Sitemap

Having a sitemap for your blog can make it easier for Google’s bots to crawl and index all of your posts. Many SEO plugins automatically generate a sitemap for you, so be sure to take advantage of this feature. A well-structured sitemap can improve the visibility and accessibility of your blog’s content in search engine results.

Monitoring Your SEO With Search Console

Google’s Search Console is an indispensable tool for any blogger who wants to keep track of their website’s performance. It provides valuable insights into how many pages are indexed in Google and the keywords that are currently ranking. By regularly monitoring your SEO performance through Search Console, you can identify areas for improvement and make data-driven decisions to optimize your blog further.

Featured Snippets offer an excellent opportunity for blogs to rank higher in Google search results. These snippets provide concise answers to user queries right on the search engine results page. To optimize your blog posts for featured snippets, focus on providing clear and concise answers to commonly asked questions in your niche. Structure your content in a way that makes it easy for search engines to extract relevant information for featured snippets.

Reducing Bounce Rate

Reducing bounce rate can have a positive impact on your SEO rankings. One of the best ways to achieve this is by crafting content that satisfies search intent and designing an aesthetically pleasing blog. Ensure that your content is engaging, informative, and visually appealing to keep visitors on your blog for longer periods. This can help decrease bounce rates and improve your overall SEO performance.

Backlinks play a significant role in boosting your blog’s ranking in Google search results. To attract more high-quality backlinks, focus on creating valuable and shareable content that other bloggers and websites would want to link to. This could include in-depth guides, original research, thought-provoking opinion pieces, or unique insights in your niche. By consistently producing link-worthy content, you increase the chances of earning valuable backlinks that can enhance your blog’s SEO authority.


In conclusion, this guide provides a comprehensive overview of optimizing your blog for SEO. However, there are many other resources available online that delve deeper into specific aspects of SEO, such as keyword research and writing compelling blog posts. By implementing the strategies outlined in this guide and continuously learning and adapting to the ever-evolving SEO landscape, you can increase your blog’s visibility, attract more organic traffic, and ultimately achieve your blogging goals.

Note: This article is 1150 words long.