09 February 2023

The Power of Crowdfunding on YouTube- Monetization Redefined

Redefining Monetization: The Power of Crowdfunding on YouTube

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Are you a YouTuber or a content creator seeking ways to monetize your passion? If so, let me introduce you to an innovative and increasingly popular method of funding: Crowdfunding. YouTube has emerged as an ideal platform for crowdfunding, and I’m here to show you why and how to implement it effectively.

The Traditional Path vs. Crowdfunding

While the default path for many YouTubers leans towards ad revenue and product sales, an alternative route presents itself in the form of crowdfunding. This approach places a premium on content and engagement, which is precisely what your audience craves. With the advent of new crowdfunding technology on YouTube, the popularity of this funding stream is bound to skyrocket in the future.

Avenues for Crowdfunding on YouTube

Let’s explore some common avenues to crowdfund your YouTube channel:


Patreon is a forerunner among crowdfunding websites, tailor-made for “artists and creatives.” Unlike one-time funding platforms such as Kickstarter or IndieGoGo, Patreon offers continuous monthly support for creators. Given that consistent content creation is a cornerstone of YouTube channels, it’s no surprise that Patreon has gained massive popularity within the YouTube community.

Patreon not only facilitates audience participation in your work but also allows you to offer rewards in exchange for their support. The catalogue of rewards is subject only to your creativity. Some well-received examples include early access to content, behind-the-scenes insights, shoutouts, exclusive content, merchandise, and live events.

YouTube Sponsor Button

YouTube introduced its native crowdfunding feature called “Sponsorships.” It’s akin to Patreon, where fans provide regular support in exchange for benefits—known as “Perks.” What sets Sponsorships apart is that all the perks are available directly on YouTube. Supporters need not visit external websites for exclusive content or live hangouts.

Sponsorship perks can take varied forms: custom badges and emojis exclusive to your channel, live streams only accessible to sponsors, exclusive content in your Community Tab, and more. To encourage channel sponsorships, remember to introduce the feature to your audience, provide additional exclusive content without alienating non-sponsors, and adhere diligently to YouTube’s sponsorship guidelines.

Crowdfunded Projects

This is an excellent opportunity to leverage your fanbase for financing one-off projects that resonate with them—a book, a movie, a web series, or even an app. The ‘Angry Video Game Nerd’ from the popular gaming channel Cinemassacre provides a textbook example of this approach. He successfully raised over four times his IndieGoGo campaign goal to make a movie based on his character.

The Benefits of Crowdfunding on YouTube

In conclusion, crowdfunding on YouTube opens up a whole new avenue for monetizing your creative work. It helps foster a community around your work by offering them more of what they want: unique content and increased interaction with you—the creator. By employing platforms like Patreon or the built-in features on YouTube itself, you can also incentivize your viewers’ support with creative perks or rewards.

As with all other aspects of being a successful YouTuber, it pays to stay informed and experiment until you find what works best for you and your audience. So why not take the plunge and explore the potential benefits of crowdfunding? It might just be the game-changer you’ve been looking for.

Remember that success in any venture demands more than just knowledge—it requires action. So take your first step today. Start exploring the world of crowdfunding on YouTube and see where this journey takes you.

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